If you’re new to Google AdWords, this step-by-step guide on how to copy a campaign and update ads in bulk will give tools you need to make your life easier.Įxample: I have a new product line and want to copy and update an existing campaign because it already hosts all the keywords I need to target – I only need to change the product name: The AdWords Editor allows you to speed up the editing process for ads or copy and makes managing accounts more maintainable. Contact us today for your free marketing assessment.PPCers are always trying to find what best resonates with customers through our ads and targeting strategies. Let our Google advertising pros get your account set up for success. If you still feel a bit overwhelmed, that’s totally normal - and we’re here to help. What’s next for your Google Ads campaign?Ĭongratulations! Now you know how to add keywords to Google Ads. You can upload negative keywords for the neighborhoods you don’t service. You would want to rank for “lawn mowing service ”, but you don’t want to rank for “lawn mowing service ”. Negative keywords are keywords you want to exclude from your campaign.įor example, let’s say you’re a lawn mowing service, but you only work in specific neighborhoods or zip codes of a big city. These have the same three keyword match types (broad, phrase, and exact), but they work the opposite way. Pro Tip: You can also add negative keywords. Finally, click “Keep proposed changes.”.In the next screen, you’ll need to add column headings, or verify that the ones you have are correct.Choose where you want your keywords to go, either by selecting specific ad groups, or by selecting the checkbox that says you’re uploading a spreadsheet that contains that information.In Google Ads, navigate to Keywords in the bottom left.Once your spreadsheet is ready, follow these instructions: *Only the first three columns are required. Just make sure it contains the following columns: Of course, you can always create your own spreadsheet. Here’s a link to download the one just for adding keywords. No worries, Google’s got tons of templates pre-built for you. You’ll start by preparing your keyword list outside of Google. It’s helpful to know how to add a one-off keyword, but most of the time you’ll be adding multiple keywords to Google Ads all at once. How to add multiple keywords to Google Ads For your ad to appear, someone must enter either the exact keyword phrase, or a variation that’s extremely close to it, like “lawn mowing service” or “yard mowing service.”Įxact match is the best way to ensure you don’t waste your advertising budget, but it can limit your efforts if you didn’t do comprehensive keyword research beforehand. So, “lawn mowing service near me” may appear, since it includes “lawn mowing service.”Įxact match is what it sounds like. With phrase match, Google may show your ad whenever someone searches for something that eithers matches the specific words or meaning in your keyword phrase, in the exact order you used. Using the “lawn mowing service” keyword above as an example, broad match keywords might include “service lawn mower.” This keyword could be great for a lawn mower repair company, but it would serve a completely different audience than a lawn mowing service. With broad match, your ads reach the widest audience, but you also run the risk of them showing up for irrelevant searches and wasting your budget. Google can also display your ads for keywords that match the meaning or context of the keyword you entered. With broad match, Google may show your ad whenever someone uses any word in your keyword phrase, in any order. Here’s a visual:īroad match is the default match type. There are three keyword match types you can choose from in Google.
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